Dr. Marty Trevino is a visionary polymath who has dedicated his life to understanding the human brain and harnessing its potential to shape our rapidly evolving cyber-physical world.
With a profound love for learning and a passion for making a difference, Dr. Trevino has embarked on a unique and challenging career that blends cognitive neuroscience, data science, and AI to inform decisionmaking at speed and scale. His journey, marked by dedication, resilience, and innovation, has earned him a well-deserved reputation as a trailblazer in the field.
Born and raised on a Texas ranch, Dr. Trevino developed a deep connection with the natural world, family, and hard work from an early age. His father instilled in him the values of perseverance, focus, and dedication, which have shaped his career trajectory. His experiences in various unique roles have given him a deep appreciation for the honor of serving his people and a profound belief in the power of collaboration to effect positive change.
Dr. Trevino’s professional journey began when he witnessed the consequences of decisions based solely on intuition, leading him to delve into the intricate workings of the human brain. Recognizing the profound impact of technology on decision-making in our ever-evolving world, he embraced the idea of Human/Technology/ AI Fusion. This hybrid approach, rooted in cognitive neuroscience, seeks to inform decision-making by leveraging the complementary strengths of the human brain, data, and AI. It has become the cornerstone of his career, presenting him with beautiful, challenging, and unprecedented opportunities.
Dr. Trevino owns a unique perspective on data-driven decision-making and his unwavering commitment to innovation. He emphasizes the importance of applying cognitive neuroscience to data science, forging new Human/AI complementarity models.
This groundbreaking work is reshaping our understanding of decision-making and driving the development of new systems and applications with far-reaching implications for humanity’s progress.
Driven by an insatiable passion for learning, Dr. Trevino is committed to understanding the human brain and applying that knowledge to solve the challenges of our modern world.
Balancing personal and professional aspects of life is a universal challenge, but Dr. Trevino finds joy and fulfillment in both realms. Work and play are intertwined as he approaches his primary passion— the cognitive neuroscience of decision-making—with
the same enthusiasm as his hobbies. Woodworking, sailing, traveling, exploring, cooking for loved ones, and surrounding himself with animals contribute to a rich and fulfilling life.
The COVID-19 pandemic presented unprecedented challenges, both personally and professionally. Dr. Trevino lost friends and handled several canceled inperson meetings, highlighting the importance of human interaction and personal time. However, he quickly adapted, leveraging the situation to focus on research and creative thinking, knowing that the dividends would pay off someday.
Dr. Trevino’s professional contributions have made a lasting impact on the economy and innovation. He firmly believes that the future lies in the augmentation of human capabilities through the fusion of humans, technology, and AI. By putting this tenet at the heart of digital transformations and strategies, firms can position themselves at the forefront of innovation and problemsolving, strengthening the economy and paving the way for a brighter future.
Persistence and truth-telling have been instrumental in Dr. Trevino’s success. His unwavering determination and refusal to give up, coupled with his commitment to honesty, have been essential traits that have propelled him forward. He firmly believes that persistence is a far more valuable attribute than mere intelligence and lives by the mantra, “My I CAN is greater than my IQ.” By walking upright and speaking the truth, he embraces a virtuous life dedicated to positively impacting the world.
Dr. Trevino’s accomplishments are a testament to his commitment to excellence. With four university degrees, exceptional service to his country, numerous awards for design and research, prestigious publications, and frequent invitations to speak and advise industry and government leaders, he has left an indelible mark on his field. He humbly acknowledges the honor and responsibility that come with the opportunity to influence critical aspects of our world.